Social Marketing

Doctorate level: At least 2 references (must be within years old).These are 2 separate questions so 2 separate papers (minimum of 2 pages) are expected with at least 2 references (within 5 yrs) eachQuestion #1Social Media in Population HealthSocial media is increasingly being used as a population health intervention, providing an inexpensive way to provide health information. Most social media sites require succinct information. Select a top practice problem to address the following.· Identify the selected practice problem.· Describe an evidence-based intervention to address the practice problem.Create an informational population health “Tweet” as part of a social marketing intervention. This “Tweet” should be no more than 280 characters to promote awareness of the health problem and intervention. Your “Tweet” should be current, captivating, and applicable for the population at risk.· Identify one measurable outcome to the “Tweet”.Supplemental readingBemker, M. A. & Ralyea, C. (2018). Population health and its integration into advanced nursing practice. DEStech Publications, Inc.· Chapter 17: The Use of Social Marketing in Population Health NursingGough, A., Hunter, R., Ajao, O., Jurek, A., McKeown, G., Hong, J. Barrett, E. Ferguson, M. McElwee, G., McCarthy, M. & Kee, F. (2017). Tweet for behavior change: Using social media for the dissemination of public health messages. JMIR Public Health and Surveillance, 3(1). E14. https://doi.org/10.2196/publichealht.6313 (Links to an external site.)Lister, C., Royne, M., Payne, E., Cannon, B. Hansen, C., & Barnes, M. (2015). The laugh model: Reframing and rebranding public health through social media (Links to an external site.). American Journal of Public Health, 105(11), 2245-2251. https://doi.org/10.2105/AJPH.2015.302669 (Links to an external site.)Question #2.Leading Health Promotion for PopulationsThe DNP scholar is well-positioned to promote health and improve outcomes for many. Reflect on your future role as a DNP scholar and address the following.· Identify one evidence-based strategy for leading efforts to attain optimal health for populations, on a local, national, or global scale.· Describe one evidence-based strategy for leading population healthcare reform efforts within and across healthcare systems.· Describe one program designed to improve the health of populations. How will you help advance the outcomes of this program?

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