Macro-Environmental Analysis

The assessment is designed around the core question for this course- ‘how do we deliver value to our customers in a sustainable manner?’ Or even more simply ‘how do we make truly sustainable products?’ The report is a basically a marketing plan but one uses frameworks learned on the course (Circular Economy, NSF, Input-Output analysis) to ensure that what is proposed is moving the product to a point in the near future, where you can say with confidence, that it is sustainable. Be careful when choosing a product (I am using the broad definition of product here- a physical good, a service or an idea). You will need to be able to find out information on what it is made of and its supply chain, so avoid complex goods and services. I cannot expect you to find out exact details of the materials used and where they come from but you should be able to find out about similar or approximate materials and processes. For example, I can’t expect you to find out the exact process by which Zara make a wool/nylon blend of fabric and where exactly these come from. But you can find out where and how nylon is made and the modern supply chain for wool. You can build your case from here on what you would change, though you should mention and appraise the limitations of your data.You have to write the assignment by answering the part 1 questions bellow :Part 1: The Current Product and Sustainability Diagnosis1. Executive Summary*1. Short overview of key findings. NOT a section that just tells me about what you did. Tell me what you found and plan to do.2. Company and Brand Introduction1. A brief overview of the company, its capabilities and the product3. Table of Contents*4. Situational Analysis1. Macro-environmental analysis2. Micro-environment analysis3. SWOT5. Market and Marketing Summary:1. Segments, Targets, Current Position2. Statement of Value (Market needs being satisfied) and Customer benefits.6. Marketing Mix (4 or 7 depending on product chosen)Examine the current mix to set out how value is created, communicated and delivered whilst using sustainability frameworks to highlight issues that need t be addressed. For example, the Product section would include a review of what it is made of, packaging, labelling, product range) AND an analysis using sustainability framework to highlight for example, an LCA or Input-Output based assessment of the impact of the product and issues diagnosed using the NSF and CE.1. Product (Idea, good, service)2. Price (Including cost to Citizen Consumer)3. Distribution (Channels)4. Promotion (Communication)5. Process6. People7. Physical Evidence7. Summary of Key sustainability and broader value based issuesi.e. what issues must changes to product address, ‘broader value’ means the output of the ‘Understanding value phase highlight changes required to Creating, Communicating and Delivering value

Myhomeworkwritings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.