For submission research the following questions. Global Marketing emphasis the importance of research to avoid assumptions based on ethnocentrism. Thus, college level research and critical thinking responses are expected. MLA citation of sources is required. 10% penalty for no or wrong citation. Your responses should be detailed with no less than 1000-word count (2 pages single space) for the entire submission. Use single space. Use double space between questions. Label your responses e.g. Q1 a, b, Q2 a, b, etc. File uploads must be in Microsoft Word or PDF. Pages (pgs) or Word Perfect (wps) will not be accepted.1. Research Jamba Juice and also Lagos, Nigeria. Jamba Juice is not a necessity, but rather a premium product.a. What is the Per Capita Income in Lagos, Nigeria?b. What is the Purchase Power Parity? What can Per Capita Income in Lagos buy considering their cost of living?c. What is Jamba Juice company’s basis of pricing?d. What is the competitive environment in Lagos?i. Any direct competitors?ii. What are substitute products?iii. What is your best judgment of consumers’ perceived value for product such as Jamba Juice?
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