Things to examine in this section:What is your retailer’s goods and services category? Describe the current climate and situation that your retailer finds itself in as it attempts to compete. Describe what is occurring in the industry. Provide a brief overview of the retail sector in which the retailer operates. What environmental and economic factors are affecting the retailer? Describe competitive pressures (you will go into more detail later about specific competitors), changing demographics and buying preferences, consumer behavior issues, image issues, etc. that affects this retailer and how they conduct business? How has the industry changed as a result of eCommerce and technology?Take time to do this. It is the basis of your analysis. Write this as though your reader knows nothing about the company. Think of this section as setting the stage for the remainder of the paper.2. Retail Organization and Audit and Corporate Strategy (40 pts)Things to examine in this section:What is their business model (how do they choose to operate)? What is their retail concept? What is their corporate strategy? What are their goals? What parts of their business are growing and generate the most revenue? How is your retailer seeking to increase revenue in the future? There is a lot of industry financial information out there…be specific.Who (if any) is the parent company of your retailer? What retailers are part of their portfolio? What is the parent company’s overall market strategy and how does this retailer fit into their overall strategy?3. Competition (30 pts)Things to examine in this section:Who are the retailers’ competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.? What is your retailer’s competitive strength? How do they try to compete? Are their strategies that have not worked for them? What retailers have they identified as competitive threats? Why?4. Retail Market Strategy (50 pts)You need to touch on each of these bolded areas in this section. The questions/prompts are provided as a guide for preparing a complete analysis.· Target Audience – Who is their target audience? (Describe demographically and psychographically, if possible) How does this compare to the competition?· What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?· How do they make use of technology (web and ecommerce, supply chain management, information systems, etc.)? How has technology affected the way they conduct business?· What is their global presence and strategy? What countries have they entered? How successful have they been expanding into these countries? What obstacles have they faced?· What is their location strategy? Why have they chosen this strategy?· What is their approach to managing human resources?· Describe their merchandising strategy – how they buy, what they buy, breadth vs depth of merchandise, etc. How is it reflected in their financial strategy? What is their pricing strategy and how does this affect their profitability?· Describe their approach to advertising and sales promotions. Has it been effective for them?· What challenges does your retailer face in terms of the retail strategy variables just described? Do some appear to be working better than others?5. Mini SWOT (20 pts)Summarize your retailer’s primary strengths and weaknesses and support your assessment. What are their biggest challenges now and in the future? What do they view as their opportunities for the future? How are they preparing to meet those challenges and opportunities?6. Looking to the Future (10 pts)What do you think the future holds for this retailer? If you were hired as the CEO, what specific strategies would you pursue in the future for this retailer? What opportunities would you capitalize on? Why?
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.