As suggested in the lecture pages for this week, there is a significant difference in measuring the performance of a supply chain from the perspective of the customer and from the perspective of the shipper. Describe the differences between these two perspectives in supply chain design. In other words, how could shippers and customers differ in what they considered a successful supply chain transaction?How could supply chain partners measure (quantify) the performance of a supply chain? Explain why each measurement suggested is relevant to at least one of the supply chain partners.Give an example of two or more companies that participate in a single supply chain. Describe which company (or companies) would want to require each measurement that you have proposed. Explain why there would be resistance from at least one of the companies to any suggestion to eliminate each of the supply chain measurements that you have proposed.
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