students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:1. Cover Page2. Executive Summary3. Target Customers4. Unique Selling Proposition5. Pricing and Positioning Strategy6. Distribution Strategy7. Promotions Strategy8. Contingency PlansThe expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.
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