Write an article on marketing techniques for caterpillar brand Paper must be at least 2000 words. Please, no plagiarized work! The company under discussion is a caterpillar. After scrutinizing the product of the company through the marketing mix it has been concluded that the company has been able to keep its brand promise and enjoys brand equity through the world as well as in the UK.This is a research report discussing the brand caterpillar and the various marketing techniques and concepts that are applied to the product to market it in a global environment. Marketing has become a crucial factor in the product development and success of a product. Marketing in a global world, void of boundaries becomes more challenging day by day. The report discusses the implications of the information and technological age on marketing and how it is evolving keeping caterpillar’s marketing strategy in focus. Caterpillar is a global company with its presence across the world, working as the infrastructure of the world. It was founded in 1925 (Company website).The report starts with a brief discussion on marketing in a global world. the various aspects that influence the marketing mix and strategy of any organization. Market segmentation and its importance to target the appropriate market will also be discussed. Branding and its peripherals are then explained, followed by the brand logo. A detailed comparison between the brand logo and a competitive brand logo is done. Towards the end of the report, the marketing mix of one of the products from caterpillars is scrutinized and analyzed. The report ends with a conclusionMarketing has taken newer domains and dimensions which were not considered as options just 10 years ago even. Internet and viral marketing is taking products to places. tweets are now being strategically introduced in order to create the buzz for the product. For a product to become successful in its true sense today it needs to have global appeal and its presence should be felt across borders. Marketing has become a global initiative now. it is no longer confined to countries.
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