The American consumer continues to become more and more diverse. Some companies view this change as a challenge and have struggled with this change. However, smart companies view this as an opportunity and have worked hard to leverage this diversification in the American demographic landscape. For this assignment, compare and contrast Hispanic-Americans, African-Americans and Asian-Americans. A few thought starters are… Population Purchasing Power Location/Concentration in United States Consumer Characteristics Products likely to purchase (Index high) Products least likely to purchase (index low) Other Interesting Points Discuss the information gathered in your research, then detail 3-5 marketing implications and why the implications are important.
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