Behavioural Problem Related to the Cosmetic Industry

Write 8 pages with APA style on Behavioural Problem Related to the Cosmetic Industry. Various issues of the industry have created a negative perception of the cosmetic industry in the mind of people. In this case, study the major problem of cosmetic industry related to social market is highlighted. Social marketing problem of the cosmetic industry is an important issue which leads to a decrease in the sale and growth of many cosmetic products. Social marketing problem of this industry gives rise to many behavioural challenges which change the impression of its targeted customers. Social status and prestige of customers play a vital role which influences different cosmetic companies to different marketing plans of the companies. In this case, different alternative ways are suggested to overcome the problems of social marketing in the cosmetic industry.Customers in the modern time are very much concerned with cosmetic products. They use the cosmetic product for making themselves to look good. Some customers of this industry have a habit of purchasing a cosmetic product without having any such need. Their habit has turned into a passion. But this industry is facing a major problem related to the change in buying behaviour of its customers. Customers of this industry prefer herbal cosmetic product more rather than chemical (Schunk, 2008). As a result, the social marketing of cosmetic products become difficult for companies. A huge number of cosmetic products are made up of chemical. People have become very much conscious of the bad effects of using chemical products frequently. Different diseases and skin problems take place for them. Cosmetic companies face problems for convincing their customers to purchase and use the chemical-based cosmetic product. Customers have the perception that herbal-based cosmetic products will not damage their skin and will more effective in enhancing their beauty (Kumar, 2005). Customers prefer natural ways or product for their beauty treatment.

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