Coca-Cola International Marketing

Create a thesis and an outline on Coca-Cola International Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The company only produces concentrate then distributes them to bottlers who do the rest of the work. The bottlers use a combination of the concentrate from the company, Caramel colour (E150d), Caffeine, carbonated water, Phosphoric acid and sweetener to produce the end product which always comes in either a bottle or can (Lopez 2012, p. 222). The amount of sweetener used for Coke usually differs depending on the region that the bottler is based. This paper aims at discussing the international marketing strategy for Coke, with specific attention on Kenya and the US.One thing that should be noted at the beginning of the comparison between the advertisement campaigns used in the US and Kenya is the fact that these two countries have cultural differences. There are many differences in the cultures of the people from the two countries. However, only the differences that might affect the choice of the advertising campaign will be discussed herein. One of the relevant differences in the two cultures can be seen in their eating habit. Unlike, people in the US Nigerians have specific meal times with meals being taken three times a day. During meals, the people of Nigeria rarely involve drinks they only drink after they are through with their meals. Another thing that should be taken into consideration is the fact that the Nigerian people have their own form of English that is known as Pidgin English. This form of English is more popular than American English in Nigeria.Unlike in the US, Muslim is the most popular religion in Nigeria. 50% of the population is Muslim while 40% are Christians (Aig-Imoukhuede 1992, p. 111). The remaining 10% is distributed to other religions. While American football might be the most popular sport in the United States of America, many people in Nigeria would prefer soccer to any other sport(Falola 2001, p. 165). Another notable difference between the two countries is their clothing.&nbsp.

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