Globalization of Markets

Write a paper that discusses the globalization of markets: theodore levitt. Theodore Levitt was a professor and editor of Harvard Business School who introduced the importance of adopting corporate purpose so that organizations also drive for value addition to customers, rather than doing business on the basis of merely money-making motivation (Harvard Business Review, 1984). In this paper, the theory of Levitt on the globalization of markets will be critically discussed for understanding how the adoption of globalization would change the perspective of companies on markets and consumers. For the purpose of analysis, several strategic management techniques and their application by organization in the global framework will also be discussed.Levitt, in his theory, had explained that the driving forces of globalization would result in a converging commonality that would enable zed communication and networking for isolated people and places to gain access to the modern amenities and technicalities. The success behind globalization lied in the effort of global market players to standardize consumer products so that the products can be accessible and acceptable to all the consumers from every corner of the world. Such action taken by corporate would benefit the company as well, as they would be experiencing economies of scale in the production, distribution, and management process. As the benefit would arise out of the consumers’ reach and acceptance, the corporate should translate such benefits by reducing the world price. In this way, they would also be able to discriminate their business operations and project their brand image as distinct and superior to the world (Harvard Business Review, 1984). The main areas of concerns taken into account by Levitt in this regard are as follows.Though used interchangeably, differences are there between global and multinational companies. In this present era of modernization, the whole world is seen as a global market and the multinational companies are identified as those who are having operations and&nbsp.manufacturing units in multiple countries. Though the strategies are the same, the application of which would become more beneficial was a subject of matter for Levitt. He also opined that modernity is not an aspiration only. it requires a widespread and uniform practice among individuals and groups. However, when such an exercise of globalization makes people thirsty for blood, the process needs to be rectified.

Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.