Alternative Beverages Industry

Prepare and submit a paper on alternative beverages industry. People who associate with strenuous activities and sports are inclined to purchasing sports drinks, which are said to help them reenergize and enhance their capability to participate in their respective activities. The ‘mature’ or adult consumers have vitamin-enhanced beverages, which are said to boost their health as they help them supply the body with vitamins. Energy drinks’ and readymade teas’ target the teenagers, as they seem to assist improve their concentration. In the alternative beverages industry, Pepsi faces stiff competition from its rival company, Coca Cola, and other players with a smaller market share. These include Monster Beverage and Red Bull, which are companies that developed unique brands and advertised them well to earn a fair share of the market (Esterl, 2013). Alternative Beverage Market in the U.S The economic recession back in 2008 dealt a heavy blow to the alternative beverages market. Though there were many opportunities for key players in the alternative beverages segment, demand for the highly priced commodities decreased due to the poor economy. In between 2008 and 2009, sports drinks’ sales declined by thirteen percent and the sale of vitamin-enhanced drinks declined by twelve percent. In 2009, sixty percent sales of alternative beverages were made from sports drinks, followed by sales of energy drinks at twenty-three percent and finally vitamin-enriched drinks, which accounted for eighteen percent. 2008 and 2009 were slow years for the alternative beverages industry in the United States as they did not experience growth but market forecast experts predicted a six percent growth by 2015 (Harder, 2013). Organizations lobbying for health diets attributed conditions such as obesity and diseases like diabetes to the overconsumption of carbonated soft drinks. This has influenced many Americans to consume healthy food thus shying from carbonated soft drinks and moving to alternative beverages. This trend saw companies such as Pepsi create several brands of alternative beverages and this helped cushion the company from dropping sales of carbonated soft drinks (Datamonitor, 2007). Global Alternative Beverage Market In 2005, the alternative beverage market experienced growth that resulted to a value increase of twenty seven billion dollars. In 2009, the industry’s value increased to reach a global value of forty billion dollars and the experts projected a fifteen billion dollar increase by 2014. Consumer preferences had changed due to emphasis on healthy diets thus reducing the market share of carbonated soft drinks, which held forty-eight percent of the market. Data shows that consumers preferred alternative beverages to carbonated soft drinks, which translated to a two percent decline for the latter in 2009. From 2005 to 2009, the global market value of alternative beverages had grown by nine percent and forecasts targeted a nine percent growth by 2014. The United States held a forty-two percent market-share of the alternative beverages, followed by Asia with a thirty one percent and finally Europe with twenty three percent (Harder, 2013). Five Forces Model Firms in other industries offering substitute products There are many companies offering alternative beverages besides PepsiCo. These are Coca Cola, Monster beverages, Red Bull and other smaller players.

Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.