1. Global Strategy A) What is Wal-Mart’s generic business strategy? What is eHarmony’s generic business strategy? Explain your reasons for each. B) What global strategy did Wal-Mart use to enter China? During the eHarmony case eHarmony planned to expand internationally, what global strategy should eHarmony use? Explain your reasons. 2. Technology Strategy and Corporate Strategy a. Diagnose Mobileye’s technology strategy. Explain whether the proposed alliance with Google would involve resource transfer or resource sharing using concepts from corporate strategy. b. Is Essence Magazine a conglomerate? Identify three complementors to Essence Magazine’s business. 3. Give an example of vertical integration.
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