To be successful in today’s marketplace, most marketing strategies are designed to appeal to narrowly defined target markets. For example, instead of defining a target market on just an age group (e.g., all “millennials”) adding more segmentation variables such as income and hobbies will make it more likely that consumers within the segment are interested in the same product benefits. 1. Select two ads for different brands in the same product category that you think are targeting different consumers (for example an ad for a car that is targeting suburban families with kids and one that is targeting high-income couples without kids). You can attach a link to a video or screenshot of a print ad or scan and attach an ad. The medium is not important, just so I can view the ad. 2. For each ad, identify the target market using at least two segmentation variables and explain, in 25-50 words why you think the advertiser is using the segmentation variable you identified for that ad. Often where you see the ad is a clue to the target market they are trying to reach. For example, if an ad for whitening-toothpaste shows a young woman with white teeth wearing a wedding dress and it appears in Bride’s magazine, the ad is targeting young, engaged women (age and life-cycle) about to be married (occasion). 3. Write a positioning statement for each product based on the product benefits advertised and the target market you have identified.. What I am looking for is your analysis of the ad based on what you have learned about segmentation from the Notes.pdf attached.
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.