JetBlue Reading Response ASSIGNMENT: After reading JetBlue Customer Value, write a 1 to 1.5 page, double-spaced, typed (size 12 Arial font, 1-inch margins) response to the reading where you answer the following: Explain how JetBlues marketing views are different than other big airlines? In what ways does JetBlue create value for its customers? How do customers respond to the attention? How does creating value for customers end up creating value for JetBlue? Be specific. If you have flown JetBlue before describe your experience(s) and how they compare to the promise/other experiences mentioned in the reading. If you have NOT flown JetBlue before explain if after reading this whether you would try it and why? Your document header should only include your name and the date on the same line.
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