In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences. To begin, select one (1) of the following healthcare systems that you would like to explore for this unit: Acute care Ambulatory care Assisted living Continuing care retirement community Critical access hospital Dialysis care Home health care Hospice care Long-term care Memory care Palliative care Pediatric care Primary care Short-term care (e.g. post-surgery therapy) Skilled nursing care Surgical care Veterans Health Administration Other (requires approval from instructor) Next, select an environment/location: Downtown New York City Denver, Colorado Mobile, Alabama Boston, Massachusetts Rural Minnesota Savannah, Georgia Los Angeles, California Fort Worth, Texas Anchorage, Alaska Other (requires approval from instructor) Finally, select three (3) marketing tools: Email Newspaper Memorandum Radio advertisement Television Telephone Social media Internet Person-to-person Billboard Referral Other (does not require approval from instructor) Instructions Provide a general overview of your select healthcare system. Discuss the demographics of your select location. Discuss the advantages of using each marketing tool at your healthcare system and location. Discuss the disadvantages of using each marketing tool at your healthcare system and location. Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions. 3-4 page paper excluding front and back matter (APA standards apply). *Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you. Reference: https://data.medicare.gov/ Please make sure to address all assignment details and respond in paper.
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