Channel Strategy Fundamentals

1. On Channel Strategy Fundamentals a. At the core of marketing channel strategy is making a product or service available for use of consumption. Let’s take everyone’s favorite company, Starbucks. Explain in detail the many interdependent channels required to create a final Starbucks product at a retail store in Riverside. Be sure to include the various channel member intermediaries from natural resources to the final cup.b. Among the nine key functions that marketing channels perform, what two are likely best to be vertically integrated and what two are likely best to be horizontally integrated. Shape your analysis from producer to wholesaler to retailer to the consumer.My target company is Apple 2. On Channel Analysis  a. From our readings on service outputs, we know that end-users typically prefer a channel to provide effective service among the various intermediaries. Using your team company as the point of reference, identify the following: i. Identify two important segments and provide a narrative that explains their service output of demand. Beyond high, medium, low, use descriptive language to support your analysis. ii. Now interpret your team’s efficiency template into a narrative explaining the rationale for your weights and performance. iii. Lastly, interpret your team’s service gap analysis template into a narrative explaining the rationale for the service demanded versus the service supplied. 3. On Designing Channel Structures  a. Summarizing our readings, we know that before designing effective channel strategies, by segmenting end-users according to their service needs we can then better audit the existing channels to strengthen value creation within the channel flow. Moving to channel design, address the following: i. Define and discuss the level of channel intensity from upstream and then downstream identifying the signature intermediaries reliance on saturation to/or exclusive distribution. b. Pertaining to your team company, from the point of view of the manufacturer, identify and discuss the importance of each of the eight generic factors considered for making channel selectivity decisions. They include: channel competition; product category; brand strategy; channel influence; dependence balancing; opportunity cost; transaction cost; other manufacturer’s strategies. 4. On Retailing Structures and Strategies a. This is a broad question on defining your team company’s retailing structure and strategy. Develop the following in your discussion:  i. What type best describes your team company and identify the specific cost-side and demand-side characteristics that best strengthens its competitiveness.  ii. Evaluate three of your team company’s multi-channel strategies on the basis of how they best maximize value for both your firm and your customer’s satisfaction.  iii. Lastly, what are the central risks impacting the current position of each channel. Explain in detail. Recommendations on excellence – ten pages is your minimum target; dig deep into the readings and lectures; provide unique insight; reach for high-level analysis, presentation and formatting; use 12-point, Times New Roman font; double-space; use endnotes to cite your sources using full APA bibliographic formatting including page numbers; pay attention to details; put some time into this assignment; teach me something new.

Myhomeworkwritings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Open chat
Chat with us Live Here
Get in Touch with Our Live Chat Agents via WhatsApp on +1(346) 416-0954. Get Unlimited Access to Answers on Any Queries With Your Paper.