Find a search or display ad and upload a screenshot of it. You might find a search ad by making a search query on a search engine like Google. For display ads, scroll through your favorite sites (for example a news site) and see if you can spot a display ad. If you can’t find any, search for a popular company on Moat.com and use one of the display ads. After that respond to the prompt that follows.PromptWrite a paragraph describing how and why you would recommend that marketers A/B test the search or display ad of choice. Your response should include descriptions of:- Two specific variations of the search or display ad that marketers might A/B test- Two specific benefits of A/B testing
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