Brand Analysis

A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.~ Marty Neumeier, The Brand GapObjectivesConduct market research and be able to identify the main trend in your specific industry using the PEST Analysis method of research.This week’s discussion board will focus on how market research is used to differentiate brands. Conduct research on one segment of the entertainment industry. You will be conducting market research on the specific segment of the entertainment industry you will be entering. Instructions: Post 1Initial Post (80%) – DUE WEDNESDAY1. MARKET RESEARCH – Provide a 3-paragraph industry analysis for the industry you are entering. Conduct a PEST Analysis to discover the main topics influencing the industry. Be sure to answer the following: What is the main trend within your specific industry      (Citation required.)Instructions: Post 2Response Post (20%) – DUE BY SUNDAY BEFORE MIDNIGHT1.  Create your follow-up post for this week’s discussion to include your analysis or input about another student’s market research, industry trends, or competitive review post. Include a reference link in your follow-up post. The response post should be a minimum of one paragraph.DeliverableEnter an initial post by Wednesday at 11:59PM EST answering the discussion questions.Enter a response post by Sunday at 11:59PM EST to at least one of your classmates’ initial posts or response postsYour initial post must be a minimum of two to four paragraphs and cite at least one source. Please use an in-text citation. An end reference is not necessary.Your response post must be a minimum of one paragraph. It is not necessary to cite an outside source for the response post if one is not used.

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