I need guidance in the topic of Impulse purchasing. A a few questions I would want to answer is:What is Impulsive shopping?what drives them? Which psychological tactics do marketers and advertisers use to market this audience?what are some of the characteristics?How do brands exploit impulse buying?What role does social media play in impulse buying?: What new technological developments are contributing to the rise of impulse buying?What Future Technological Development would accelerate this rate of growth?
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