Quantitative Analysis

One 750-word report on observational research with quantitative data. Marking Criteria: this assessment will be marked on your ability to perceive and make sense of the nature of ‘embodied viewing’, using observational research, qualitative and quantitative data and platforms of cultural inquiry.This assessment requires you to engage in observational and qualitative and quantitative analysis through the reportage of your viewing. Viewing can take the form of either screen texts that engage audiences in a) an immersive and haptic experience or b) long-form drama that promotes bingeing/marathoning. Quantitative data may take one of the following forms that also includes a reflection on the behaviour:• The number of times you check your phone during an episode of television.• The number of times you check your phone when viewing a haptic/immersive screen text as opposed to a film/program/streaming activity that doesn’t engage you in the same way.• The length of time it takes you to watch each following episode of a long-form drama while bingeing or marathoning (i.e. do you pause to do other things?).• How many episodes you are able to watch in one sitting.Qualitive analysis may take the form of:• The kind of ‘feelings’ triggered through haptic viewing or immersive screen activity.• The deconstruction of a particular scene in a screen text – what was it about that scene that made you consider it to be haptic or immersive? – editing, costume, sound, dialogue etc.• The sensation experienced after the completion of a binge viewing series – your reality opposed to the world created in the program.• Reporting on any sense of compulsion to continue viewing each episode till the end or the reasons for not completing your viewing until the send of a series.

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