Coca-Cola’s mission statement is available on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission statement and to develop a new and improved statement for the company. Review Coca-Cola’s mission statement. Develop an improved mission statement. Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop. Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter. Explain in a paragraph how or why your proposed vision statement is better than the existing document.
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