Developing a Sampling Plan

Instructions Research Sampling Plan Your CMO (Chief Marketing Officer) states “Our study for the Nashville Greater Golf Course is coming along nicely. As you may recall, the golf course has seen a decline in the number of people playing their course, but doesn’t know why this is happening, or what actions they need to take.” “We’ve got some ideas based on what we’ve learned from our qualitative studies, but now we need to verify these findings via a quantitative study using a representative sample.” “Your task is to develop the sampling plan for this research project. Begin by defining the population for the study. Be specific, and don’t forget to include any exclusionary factors that you believe are important. After defining the population, come up with at least 3 ideas for building a sampling frame. Discuss the sources that could be used, as well as any advantages and disadvantages that are inherent in each option.” “Next I want you to recommend a particular option you feel will be most successful. Then, select and justify whether probability sampling or nonprobability sampling should be used.” “The fourth part of your report should recommend the sample size for the study. Explain what assumptions you made in determining the sample size, and defend them.” “Finally, describe how the sample will be selected and which specific probability or nonprobability method will be used. As part of your justification, it might be a good idea to review all of the sampling techniques and summarize their relative advantages and disadvantages in the context of this research project. Remember, don’t skip on your explanations and justification. I want to understand the reasons behind your recommendations, so make sure that you justify everything in your report.” Complete your research and report in a word document. Include any source references in APA format. Your paper should be at least 400 words in length.

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