Task Individual project, each student will be assigned a different brand- product. Students may consider their brand from a global perspective or from their own country’s perspective. Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper. Questions: You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development. Describe the strategic decisions that you will apply to the marketing mix. o Product o Distribution o Price o Communication (IMC) Formalities: Wordcount: 2’000 – 2’500 Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12.5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard’s citation style. Upload in ‘word’ format onto the MOODLE course platform. Weight: This task is a 60% of your total grade for this subject. It assesses the following learning outcomes: Demonstrate understanding of the principles of Marketing and their applicability. Understand the processes of interaction between key stakeholders in the domain of Marketing. Identify and analyze the major forces in the marketing that impact business operations. Illustrate the impact of effective marketing programs and marketing plans
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