As previously indicated, the Final assessment consist of a case study -report- of 3-4 pages including bibliography (instead of 6-8 initially indicated in my announcement dated Oct 10), of a firm of your choice (start up or well established) precisely describing the first steps of their growth. The example must not be older than 10 years. Deadline How to proceed : -Find a list of innovative start up on the Internet (try from 2011 to 2019, you will find plenty in various industries and in various countries e.g. type on Google : Innovative start-ups 2015) -Select one firm you want to explore -Google the firm’s name on the internet and collect all informtion needed (if you do not find enough information, select another firm until you find what you need) -Your document shall include the following parts : 1-Introduction (firm name, location -city/country-, year of inception, CEO/founder/main partners ; business model) (half page) 2-Description of product/services/marketing approach (half page) 3-How and why did they started, what was the idea ?, the opportunity ? what is their strategy (cost leadership ? differentiation ?) ; their mission and vision (half page) 4-How did they finance their start (quater/half page) 5-How did they grow (born global ; in domestic country first and then abroad ?-if they did not develop abroad yet, do they have plan to do so ? do they plan to go public -IPO- at a point of time? How many years each step took ?) (half page) 6-How did they develop : on their own ? through franchise ? partnership with large firm ? (half page) 7-Conclusion/recommendation : express what did you learned from your research for this task , what would you recommend to the entrepreneurs 1⁄4 to 1⁄2 page 8-Bibliography (use Harvard referencing system, you will find information on Harvard ref. system on the course page, under week 1 banner) If, despite your efforts, you cannot find the information related to one of the 6 points above (conclusion and bibliography are compulsory), just explain this in your document e.g. How did they finance their start : I found no information related to this point) DO NOT COPY-PASTE text from published material, instead, summarize the author(s) text with your own words or sentences (do not either only change few words from copied sentences -Turnitin will pick that up-) you may copy some figures, graphs, pictures, though ; in this case indicate your reference right underneath the figure or graphs
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