Question 1: What is the purpose of creating a customer profile? Thoroughly explain the meaning of the terms “jobs”, “pains”, and “gains” and illustrate each with an example or two. Describe the process your group used to determine which jobs, pains, and gains were most important for your customer profile. Question 2: What is the purpose of creating a value map? Thoroughly explain the meaning of the terms “products and services”, “pain relievers”, and “gain creators” and illustrate each with an example or two. Since most products and services can’t meet every customer’s complete expectations, how do you think firms try to insure a solid level of customer satisfaction? Question 3: Summarize the three different types of “fit” and explain how they are related to each other in the context of starting a new business. Question 4: Explain the concept of a Balanced Scorecard as it is generally used in business. Looking at the scorecard you created for your project group, What is different about it? Is it working as expected? Why or why not?
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