As discussed in Chapter 11, Kevin O’Connell of Eat’n Park Hospitality Group, Inc., spends a lot of time thinking about his audiences and how to craft the best persuasive messages for Eat’n Park brands. Here are his four “persuasion imperatives:” Try to understand audiences. These are usually customers, but they could also be media members or other stakeholders. O’Connell asks these four questions. What makes them tick? What do they need? What is going on in their lives? How can we make their lives better, easier, more fun? Translate the marketing team’s understandings into strategies. How can those understandings meet a demand or fill a need through a strategy? Flesh out strategies into executable steps. Communicate those concepts or ideas well and at the right time. Visit Eat’n Park (Links to an external site.) (https://www.eatnpark.com/) online. Explore the website’s various links and locate examples of persuasive writing used in the restaurant’s marketing and public relations programs. From what you can see, how does it appear that Eat’n Park uses O’Connell’s persuasion imperatives in its messaging? Consider these prompts and questions. Then, post your initial thoughts by Tuesday at 11 PM (ET). Part 1: Initial Post Who appear to be its major audiences? How does’ Eat’n Park try to give them what they need, or make their lives better, easier, or more fun? What does the marketing team appear to understand about Eat’n Park audiences, and how do they translate those understandings into strategies? Does the Eat’n Park team appear to communicate key concepts and ideas well and at the right time? If so, how?
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