This exam covers textbook material from Chapter 1 through Chapter 6. Chapter 16 is also included. To complete the exam, respond to the five essay-response items presented. Each item is worth 30 points. Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe to be appropriate. 1. Identify and describe at least three key differences between business-to-business marketing and consumer marketing. Which of these differences do you believe to be most important for a marketing practitioner to understand? Explain your choice of the most important difference between business-to-business marketing and consumer marketing. 2. Do you believe ethical lapses are more likely to occur at the business-to-business level or at the consumer level? Explain and justify your response. 3. It has been suggested that the general (or overall) goal of business legislation is to maximize choice in the marketplace. Of the most prominent marketing philosophies (production, product, sales, marketing, and societal marketing), which do you believe is most consistent with this goal? Explain your selection of a philosophy. 4. Assume you are constructing a portfolio of businesses for your company to pursue in the next three to five years. Indicate what you believe makes for a good portfolio of businesses in terms of the growth-share matrix. 5. Do you believe it is more difficult to do competitive analysis in today’s market than it was a decade or two ago? Why or why not?
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.