Performance Based Marketing
Must be a page in a half. Consider this situation. You were recently shopping for a new smart phone at an electronics store, and noticed that when people left the store, they were surveyed for various areas of input, such as what products they were most interested in, spending habits toward electronics, etc. It appeared to you that while the shoppers were free to not answer the survey questions, they did feel somewhat pressured to do so. Several days later you learned that the results of these surveys were included in a social media campaign produced by this electronics store, without the knowledge of the shoppers. After reviewing this situation, write a summary paper which addresses the following questions: Is this situation an example of ethical social commerce? Why or why not. Is this situation an example of permission-based marketing? Why or why not.
