The book for the class is Fifth edition Managerial Economics / Author: Luke M. Froeb; Brian T. McCann; Mikhael R. Ward / VBID 9781337468015 Use your own words no plagrisim This unit’s readings included information on pricing. You are introduced to the shutdown price, using elasticity to determine the effects of price changes, and cost-based pricing. Discuss the importance of considering elasticity in pricing decisions and the danger of relying solely on costs.
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