Assignment: After having contemplated the content in the resources above, share your thoughts on the following: What effect does “leading with why” have on recruiting, leading and motivating sales professionals? Explain your answer. Do you agree that challenging (potential) customers is more important than building relations? Explain your answer. Module #3: Video: https://www.youtube.com/watch?v=ZeWXpOrmeP0 Article: https://www.linkedin.com/pulse/when-selling-start-why-tomasz-tunguz/ https://www.businessknowhow.com/marketing/sales-myths.htm https://www.businessknowhow.com/marketing/sales-myths.htm
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