Economics and Business Environment Project (40%) Assignment BriefObjective:To study a real-world business situation and use economic concepts to draw insights that are relevant for decision making.Brief:• You should select a local company in the United Arab Emirates (UAE). Suggested company : Emirates Airline.• You will write a report of approximately 5,000 words excluding references and appendices with a displayed word count (+/- 10%).• At the end of the report you should include a list of all the sources (bibliographic, electronic, or other) used to prepare the report. Style: Harvard, The British University of Dubai. No. of sources : max. is 20.• (5%) Introduction that should include a background of the company you select, you should name the main players, and briefly describe the products and the consumers.• (15%) Analyze the company’s demand drivers. You may want to think of how consumers make their purchasing decisions, whether prices play an important role, what products are available and how the market is segmented. Assess the trends in demand that may affect revenues. You may want to distinguish between changes in consumer preferences and availability of substitutes. Again, you should look at how features of demand affect the firms’ opportunities and threats.• (10%) Assess the attractiveness of the company and its likely future profitability. Assess the role of price competition and entry threats. Identify the key elements of cost and demand that ultimately determine the performance of your company.• (10%) You should identify the macroeconomic factors and government policies that have a direct or indirect effect on the growth and performance of the selected company.
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