Marketers use data routinely provided by people who have social networking accounts. These variables include: First and last names Country State Zip Code Date of birth Gender Interests Friends Schools Companies Reviewing the above list, select three different variables and combine them to develop a niche market for one of the following products: A new clothing line A new beverage or food product A new type of personal care For this assignment, you are to create a unique product/service by selecting the variables. You will not get the full points by just describing them. To provide additional information, think of the 5 Ws: Who is the target market for this line? What makes it special, at least to the point that you could sell it to your selected market without fear of competition? When would you sell it (seasonal)? Where would you sell it (boutique, big box store, on-line)? Why is it needed? You could even add where it would be manufactured and anything else that makes it unique.
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