Textbook:Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.https://online.vitalsource.com/#/books/9781323591512/cfi/6/10!/4/2/2/2/4@0:0.00You may not be able to open this etextbook but please do your best to write as it relates to topic and question.Unit IIReadingUnit II Study GuideChapter 3: Collecting Information and Forecasting Demand, pp. 67-95Chapter 4: Conducting Marketing Research, pp. 99-120Unit II JournalInstructionsIf you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not?You may want to review the Unit II Lesson in order to better understand the PEST analysis tool.Your journal entry must be at least 200 words in length. No references or citations are necessary
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